©2023 by Dr. Loretta Chen

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Best-Selling Author

Award-Winning Creative

Critically Acclaimed Director

Vision. Mission. Direction.

Loretta is one of Asia's most prolific directors and is now poised to take on the United States and the global arena.
 
As a Creative Director, Loretta worked with the world’s largest retailer LVMH and its subsidiaries; major global brands such as Samsung, DFS, Nike, Nikon, Sony, Philips and  Pfizer where she received PR Week’s Ethical Campaign of the Year. She helmed campaigns for leading luxury labels Louis Vuitton, Hugo Boss as well as Asian based clients the likes of Far East Organisation, SMRT Singapore and Capitaland. She is also no stranger to working with governmental agencies in Singapore and the Asian region.

As Artistic Director, she has received the Amnesty Freedom of Expression Award for her work in The F Word that premiered in Edinburgh Fringe Festival, the Stage Siren Award as well as over 10 Life Theatre Awards nominations including Best Director.
 
Effectively bilingual, she directed several Mandarin productions such as 13 Shaolin (a Singapore-China collaboration), 10 Brothers, 24 Pieties, Lot No 8 amongst others. Some of her other directing credits include the internationally acclaimed 251, a “fresh, inspired and victorious” production of The Vagina Monologues, two sold-out seasons of The Swimming Instructor, Postcards from Rosa, the “ingenious” British farce What the Butler Saw as well as the Asian Premiere of Victor/Victoria starring jazz legend Laura Fygi. 
 
Loretta also creates specially commissioned musicals for multi-national corporations including Fly Me to the Moon, Singapore’s longest-running musical for the Civil Aviation Authority of Singapore, Zero Hour for Draeger, Pages of Singapore for Singapore Press Holdings, The Suspect for the National Crime Prevention Council, No More Cocoa for Pfizer and Love: In Stores Now for Far East Organization. She recently completed a Spooky Halloween Trolley Tour with the Honolulu Rail Transit Project (HART) and is working on a 2020 season.